Advertisements of cannabis can be a little bit complicated. Why? Even after its legalization in
34 US states, its promotion is still prohibited on a federal level and that
made things more difficult. Different states have different laws when it comes
to cannabis promotion, whether medical or recreational. Hence, advertisers have
to be aware of the strategies they are employing.
This is why manycannabis businesses tend to indulge in organic strategies instead of paid
advertisements. Organic techniques of advertising, considering the local and
state laws and regulations, can produce long-term results in generating
traffic. A standard local cannabis advertising agency Los Angeles suggests considering certain points when running cannabis advertisements.
Factors to consider to run digital advertisements in Los Angeles
The regulations of marketing, promoting, and advertising cannabis business are passed by the
California legislature. These apply to all forms of cannabis marketing and
advertising activities, whether Instagram, Facebook, Twitter, commercial, print
ad, retail signs, or radio adverts.
1. Keep yourself updated with the cannabis promotion laws
Make sure to stay updated with the regulation of different platforms such that you know where you
want to advertise. Every state has different laws; accordingly, research
thoroughly the nits and grits of cannabis advertisements.
2. Promotional platforms that will benefit you
However, every platform has some kind of restrictions in promoting cannabis or cannabis
products. For example, social media platforms do not encourage the use of
cannabis.
3. Be truthful with your advertisement
Misleading and false statements are strictly no-no when you run cannabis advertisements. Any claim
you make about your products, sales, prices, or benefits should be accurate.
Furthermore, you have to have these claims supported by evidence, or it may be
considered a violation of the rules.
4. CBDs are less vulnerable to restrictions than thetraditional one
Yes, the restrictions imposed on the cannabis industry are mostly cannabis-oriented but not CBD. CBD
has fewer limitations federally; hence, many brands have capitalized on this
ground. If you run advertisements based on your CBD products only, it can drive
traffic to your website without restrictions that are common for usual
cannabis. This is an optional point but is often suggested by a good cannabis advertising agency Los Angeles.
5. Make your target audience 21+ years
Cannabis consumption is permitted for ages 21 and above. Thus, your business should also target
consumers that are 21 or over 21 years. Based on thorough research, you should
be confident enough to ensure that approximately 71.6% of your consumers are 21
years or older.
6. Try programmatic advertising
A programmatic advertising system computerizes the procedures and transactions associated with
acquiring and dynamically positioning advertisements on websites or
applications. For cannabis advertisements, this advertising method ensures that
your advertisements are complying with the local rules, while successfully
determining cannabis consumers all over the internet.
7. No freebies allowed
As many companies do, they provide free offers for their products. But for cannabis, you can’t do
that. Instead, what you can do is provide free promotional items, like water
bottles, magnets, and visors.
8. Always include ID and license number
You have to display your brand as accountable for all the marketing and advertising content. The
brand identification is only credible with your business name (ID) and license
number. These two are proof that you are a verified cannabis business.
Violation of any ofthe above guidelines could lead to bitter consequences for you and your
business like receiving a citation and a penalty fee of 5000 dollars per
violation. It is a complex matter; you can always trust professionals who are
quite accustomed to the local regulations of Los Angeles. A similar cannabisadvertising agency Los Angeles is TopITCannabis. Our team of professionals is quite accustomed to the state’srules and regulations imposed on the cannabis industry. We can assist you to
stay loyal to yourself and the local restrictions.
For more information, dial (323) 250-3726 or email us at info@topitcannabis.com.